June 2012 Program


The Institute is for all artists, looking for ways to consistently increase their sales, meet area business professionals and other artists who will share their success stories and give tips on what it takes to get a business going.

The Artist as an Entrepreneur Institute(AEI) is an artist-focused course of study designed to assist artists by cultivating and advancing their business skills. Presented on 4 Saturdays, AEI will be offered as a series of 20 classes. AEI is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions.

Developed by the Community Partnership for Arts and Culture (CPAC), the course features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs. CPAC, program founder of the AEI, has provided comprehensive business training to more than 400 artists; this service is made possible by the generous financial support of the Council of Smaller Enterprises (COSE), Dominion, with additional support by the Cleveland Foundation, the George Gund Foundation, the Kulas Foundation and the John P. Murphy Foundation.

"Art Works" is a declaration that with two million full-time artists and 5.7 million arts-related jobs in this country, arts jobs are real jobs that are part of the real economy.  Art workers pay taxes, and art contributes to economic growth, neighborhood realizations, and the livability of American towns and cities.”  Rocco Landesman – Chairman National Endowment for the Arts

Participation in program is $100 per person and includes:

• 4 Saturday workshops
• AEI course book (an indispensable resource for artists)
• Light refreshments
• Free parking

  Click here to RSVP  

Saturday, June 2, 9 AM - 6 PM

1. Understanding Your Current State
2. Exploring Priorities
3. Writing a Business/Action Plan
4. Defining Your Product/Service -Building a Mix
5. Pricing and Practice
6. Choosing a Business Structure

Saturday, June 9, 9 AM - 6 PM

1. Protecting Your Rights
2. Introduction to Building Your Marketing Plan
3. Understanding Consumers and Researching Markets
4. Building a Communications Strategy
5. Civic Engagement

Saturday, June 16, 9 AM - 6 PM